// PRIVACY POLICY // TERMS OF USE, How to Make a Memorable Brand Announcement on Social Media, provide accessible mental health resources, Pride in June and responding to the racial protests, COVID-19 Accelerated Customer Care in Brand Communications. All the additional elements should be stored in accompanying files, e.g., Excel sheets. Their Twitter Feed is home to Slack Wall of Love, a place dedicated to showcasing all the love Slack has been receiving from its users. Few do this as well as Apple. Maybe a press conference or an event for all your stakeholders? Create a memorable campaign that lasts by making it as easy for your followers to absorb the information and act on it. Social media rebranding is an intricate process that requires updating all aspects of your social media presence. How did you choose your new company name. were superimposed over Jordans high school photo. Read more about the recent Skoda rebranding on our blog. You dont have to keep your rebranding internal or private. When you upload your profile photo, make sure its scaled to each platforms profile picture requirement. There are a lot of options, but make sure to make it fun. They arent just about the containers; theyre about empowering the women who sell their products around the world.Thus, confidence becomes you became their rebrand rallying cry. Dont be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. A rebrand makes for an interesting news story, so help journalists and commentators make the most of it by being proactive with your outreach. Once you launch it, the real work will begin. Create a media calendar by working backwards from your launch date. WebRebranding launch plan to announce the merger across media channels Repositioning Sandoz as part of a new company, while keeping its legacy relevant The branding and positioning tactics for the newly created company Novartis, in this case, included creating a brand strategy, style, voice, personality and everything else from the ground up. Go figure! This Swiss chain restaurant was challenged to bring the brand into the modern age to connect with a younger demographic. As you learn how to rebrand your business on social media, dont forget to create your FAQ page to address your audiences questions and concerns! There are a number of reasons that seem like a rebrand is necessary but arent actually true. You can capitalize on this common societal desire by giving your Happy launching! See also our articles on: what is rebranding and rebranding examples. How To Announce Rebranding On Social Media | Changing Companies. What can your customers expect after the rebranding process. The Relationship Between Email Newsletter Marketing and SEO. Thats why storytelling is so important you can tell several different points of your big story and concentrate on them in various stages. Your new name is there, and youre prepping your new site with all the contents and products, and soon you will be ready to change the closed sign to open and relaunch your business with its new face. portalId: '1667772', If youre not sure how to rebrand your social media, weve got you covered! This might mean that your rebrand takes longer than expected, but you have to keep your priorities in order. Google Ads Pricing: Are You Spending Too Much? In the last second we saw the logo and now iconic words Just Do It were superimposed over Jordans high school photo. Now in order to make this happen for your business, you need to announce rebranding, plot, plan, and write it down. 2) Create promo assets for every platform (think videos, infographics, Instagram, etc.). With a goal to unite the country and embrace inclusivity, they ditched their old blue branding (perceived as a partisan message) and embraced a palette of blue, red, and, well, everything (14 colors to be exact). By continuing to visit this site you agree to our use of cookies. BK (and members of its marketing team) responded quickly and openly to address all of the conversations that came out of this bold move. Keep reading to check out our social media rebrand checklist. WebThe public announcement of a new brand identity often calls for multi-platform approach. In fact, its success can only be attributed to the outstanding customer experience. Burger King. Their Shave Time. It wouldnt fit with your brand. You should do this a lot leading up to your launch because people tend to be busy and dont see all of your updates. Some of them may be asked about journalists and other interested parties about the recent rebranding process make sure they know what to say about it. These steps will help you communicate your message and generate hype around your launch!I recently rebranded my Fine Art Wedding Photography business with anew website and logo design by Ribbon & Ink. There may be another company or page that already has the name you want. The mission was simple and clear provide accessible mental health resources and let followers actively participate in the discourse. You can schedule things out this way and plan your outreach Most brands fail to incorporate new technologies fast enough, but Dominos pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. Also, get some momentum going. A consistent story is one of the prerequisites of a successful rebranding announcement. Your cover photo needs to reflect your new brand. The over the top clip was a colorful kickoff of BKs campaign for more sustainable practices. All of your employees need to be able to easily communicate it to existing and potential clients. Keep your social media active, its more important now than ever before. The brand idea Imagine More became the anchor for their rebrand, symbolized through Joe, their elephant mascot who embodies the idea of big: big excitement, dreams, jackpots and, of course, the promise.. As we mentioned earlier, you should opt for a series of posts, but it is also a good idea to publish one final rebranding post that summarises the whole process. Focus on ways you can provide free value to your audience, so theyll be more likely to consider making a purchase in the future. Breathe the now. With a nod to its of-the-moment fashion offerings, the identity uses dynamic typography to give the illusion of fast movement, while the seasonal colors and textures give the brand a chic, modern look. Paid Search: What Are the Differences? To differentiate from other fashion brands, fast fashion house Modstr, m anchored their new brand identity around the concept of . Right Message. When Computer Sciences Corporation and the Enterprise Services business of Hewlett Packard Enterprise merged to create DXC, they needed a total rebrand to unite the two worlds. If you arent consistent across profiles, its harder for your audience to remember which profile uses a specific name. You have to put in a lot of energy to nourish it and help it grow into something that can sustain itself. What you really need to focus on is that your current customers understand what is going on, and that they are willing to come along on this ride with you. 6 Compelling Reasons to Advertise on Social Media Right Now, Social Media Engagement Examples: +7 Ways to Engage Your Social Audience, Boost Your Social Game With These 6 Social Media Tips for Businesses, What to Post on Social Media: Your Go-To Social Media Post Template, The B2B Social Media Agency That Exceeds Expectations, Enterprise Social Media Advertising Services, How to Advertise Your Nonprofit on Facebook, 5 Revenue-Driving Social Media Tips for Excavation Companies, Social Media for Doctors: 3+ Tips for Using Social Media, Social Media for Apartments: 8 Social Media Tips, Social Media for Renewable Energy Companies: 5+ Ideas to Try, Social Media for Speech Therapists: 8 Optimization Tips, Social Media for Insurance Agents: How to Get Started. If youre about to start rebranding your company, you have to think about many questions, including marketing and PR. WebRebranding Announcement | Social media marketing agency, Social media, Media marketing May 24, 2020 - Naturally Social, an award-winning provider of social media marketing for local businesses, today unveiled a corporate rebrand to reflect the premium service provided. illustrative wolf symbol (a ravenous animal), a redesigned menu featuring elegant typography, and imagery to bring a livelier energy to the website and associated online properties. To revamp their identity and communicate their passion for improving peoples lives, they crafted an identity around the theme of championing opportunity for all. The updated branding is infused with energy, color, and photography that communicates this passion and zest for life in every element. Make sure your newsletter list and blog followers understand what they can expect to happen. Consistency is vital, so if one of your platforms doesnt have the username available, go back to the drawing board for new ideas. How did you choose your new company name and identity? Give your existing and new newsletter subscribers something extra special and exclusive. Share. New head shots with fun facts about me and an updated bio. Partial rebranding is for businesses that are well established, but still need to refresh or update their services, marketplace, or identity. Laura Scruggs is the Marketing Manager for Nations Photo Lab, a professional photo printing resource based in Hunt Valley, MD. That back and forth can be just as critical to the success of a campaign as the launch itself. The company, understands the importance of social media. Right Audience. Also, ensure that you have asound reason for rebrandinglike we mentioned before. Lots of companies do this by having a launch party, but Im not made of money. So, how do you announce rebranding without alienating your old audience? The company doesnt manage nor does it own any of the properties hosted on its website and social media accounts. They arent just about the containers; theyre about empowering the women who sell their products around the world.. Paid Social Media Marketing: Your Social Dies Without Both, Social Media Landing Pages: 7 Tips for Conversion-Worthy Landing Pages, Why Does Social Media Matter for Business? Each approach will reach a different audience, But on a serious note, brand development requires a number of important steps, including logo design, color and font choice. Today, Dollar Shave Club is often being cited as a sponsor to various YouTube personalities and celebrities. Its campaign is on point, quite funny and adequately defines its brand tone, voice and a pun-related sense of humor. So I opted for boxes . So, if you used to be an ice cream shop and rebranded into an Italian restaurant, you might want to start fresh with a new page. Make sure you are realistic during this process. In a massive visual overhaul, branding agency Workroom chose the butterfly as its inspiration to symbolize the diversity of beauty in natureand people. Step 2: Involve Employees. They also collaborated with the ACLUs disability rights team to make sure elements like color and text size made the materials accessible for everyone. This way, journalists interested in your brands transition can get all they need to prepare an article or a post for their newspapers or digital portals website. My branding journey, including words that exemplified my business and more about. The company has incorporated Twitter into its ordering process by offering a tweet-to-order option and has recently introduced its very own messenger chatbot DOM The Pizza Bot. Of course, doing this successfully is no easy task, which is why its so refreshing to see a rebrand done the right wayand why we love to celebrate great work when we see it. Have special offers, discounts, giveaways, contests, and other fun gifts for people who attend. . Usually, its good to assign a specific person to answer all the possible questions. With a name like The Association of Professional Engineers and Geoscientists of the Province of British Columbia (APEGBC), this trade organization needed to bust out of their dated and stuffy image. Involve your team with the rebranding process from the very beginning. A good rebrand is flexible enough to grow with the brand, however it evolves. Many of your followers will miss it if you only share it once or twice. There are many reasons to rebrand, and a merger is chief among them. This included a detailed visual language featuring bold, bright imagery, which carried the butterfly theme throughout. Coty by Workroom. That way, when my website launched and people saw the new store, it made perfect sense to them, because they had been learning from me for months. You should use that new name across all platforms. That back and forth can be just as critical It wont prevent people from asking the questions altogether, but itll help you focus on solving more intricate problems. Pick specific members of your team to be in charge of these areas. As such, the rebrand focused on a vibrant palette, dynamic logo, and lively imagery to bring life to the brand. If you're starting a website, you have a lot of, About 54% of sales agents admit that getting in touch with prospects now is harder than five years ago. Google Ranking Algorithm Update: How Has it Changed? The box contained a card with my new head shot, a personal message, my new letterpress business card, a sugar cookie with my new logo design, and a stack of square photo prints tied with a silk ribbon. Again, here, its extremely important to build interest gradually. Source: Really Good Emails This is usually what happens when two companies merge, and they both go through big changes, like new goals or focuses altogether. 209 W JACKSON BLVD, SUITE 601 1. Social media branding is an effective tool for maintaining a consistent brand image in order to build authority, increase customer engagement, boost loyalty and make your brand memorable. It may be time for you to rebrand Use our free tool to get your score calculated in under 60 seconds. Generally, youll stick to the original page and update it as necessary. CHICAGO, IL 60606 You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. Its ok if some of your dates or content pieces end up changing, but having that original plan as a reference point is an essential building block of your launch. So how can you help your brand make a splash on social? Potential goals includeincreases inwebsite visitors,items sold, or new followers. GLPS specializes in lightning protection for the wind, aerospace, and construction industries. When you do a rebrand for your business, you must update every strategy in your marketing plan to ensure consistency across all channels. Dont forget to add contact information in case of additional questions. B2B, As the years go by,the size of the digital advertising industry relative to traditional advertising continues to grow. A collaboration tool used by teams to communicate and share files more effectively, Slack currently has over 2 million active daily users. Telling previous customers who arent necessarily following you on social is a bit trickier. The travelers are using their platform and Airbnb regularly hosts them on its website and social media accounts. Sometimes, people just dont pay attention. If you want to learn how to rebrand your social media, check out these seven steps for a successful social media rebrand! So, instead of running from it, the brand acknowledges that image as a significant part of their legacyand their greater mission. Odds are you know some people who do. This way, more people will know about the transition, and they will view it as something positive (because theyve heard about it from a person that they know and like). 4. To bring a sense of power and control, the rebrand focused on the brand promise of empowering you to take charge. Their beautiful logo does this perfectly, sandwiching a lightning surge between clean and orderly typea visual symbol of their protection solutions. With no long term contracts and various levels of service, Jason's team will increase the quality of your online traffic, leads, and sales. 888-601-5359 Most major brands invest heavily in large creative design teams to manage their social media branding efforts. The entire staff at WebFX has been phenomenal. The same cannot be said for startups and small-business struggling to make ends meet. While you are rebranding, keep your communication simple, straightforward, and speak to peoples fears and concerns. She works closely with NPL's growing community of photography lovers to create and share content that rocks. . You can start with storytelling to lay the groundwork. CVS Health combines four of the brands services under one umbrella, with a focus on healthcare for people, businesses, and communities. They needed cohesion and a focused message that resonated with mothers. Remember, the goal of all of this hard workshould be to get people ready and excited for what youre launching by providing value and building trust. Your goal should be to answer these questions: As you answer these questions verbally or in writing, be sure to incorporate the visual elements of your brand. And if youre looking for a spark of inspiration for your next campaign, subscribe to The Spark, our weekly digital marketing newsletter. From the refreshed logo to people-centric imagery, the identity is infused with emotion and expressiveness communicated through design. Standard tactics include a press release, awareness advertising and the distribution of new sales or marketing materials. If you are rebranding for the wrong reason, it could damage your business to the point of no return. Inspired by the brand idea of Sydneys Playful Heart, they created a bright, bold, and colorful design to communicate the buzz and dynamism of the attraction. Rebranding is always a big revolution in the development of your company. That year the company released a minute-long commercial commemorating the fruitful career of none other than Michael Jordan. Your How-To Guide for Conducting a Content Audit, Website Tracking and Analytics: A Guide for Site Owners, Ten Types of Marketing Strategies You Need to Succeed Moving Forward, LinkedIn Content Marketing 101: Become a Master of This Under Utilized Platform. An avid fan of the ocean, football, and grammar rules, Laura lives in Baltimore, Maryland with her partner in crime. Typically, youll want to try and remain consistent across all platforms with your name, so its easy for users to remember. That said, its also one of the biggest challenges. Finding the right agency using Google and similar search engines might be a stretch. To expand their market share and branch out into more affordable cars, they created a fresh identity that focused on communicating friendliness and playfulnessa far cry from the more distant premium reputation. Today, Dollar Shave Club is often being cited as a sponsor to various YouTube personalities and celebrities. How to implement Agile in a creative agency? Your beginning plans might just involve the new name, domain, and a new logo. Our team of over 500 social media experts is here to help. custom illustrations to help visualize the ecosystem of physical and digital commerce, while their logo expresses the legacy brands modern evolution. Ark Antiques is a charity for animal welfare, but the old identity was stale and inconsistent. Representatives and other entities you work with on a daily basis, Other related questions (e.g., legal requirements), A new identity (ideally with the old one for comparison), Additional elements (e.g., a detailed explanation of the story behind the rebranding), Quotes from key people in your company and the company/designer responsible for the rebranding. 2. In a short video clip company shows how the Intel brand has changed throughout the years. For example, Target uses photos that contain their color scheme. PNG Air is an airline based out of Papua New Guinea. She is positive and hard-working, but can also be very geeky. Weve gathered three interesting examples of how brands from different sectors went about their transition. Dont just throw your new site up and expect people to follow you there. No matter what your reasons behind rebranding, you want to do it so you dont alienate yourcurrent customers. Most brands fail to incorporate new technologies fast enough, but Dominos pizza has not only managed to do just that but also stay ahead of the curve by constantly innovating their mobile ordering experience. WebStep 1: Give your followers a sneak peek! Croatian automobile distributor AutoZubak had long been known for dealing in Audis and VWs. When she isn't clacking her keys, she's wondering why her dog is so cute. A brand launch calendar will be of help here. 2021 Admind. For example, the best way to communicate with your social media followers about your relaunch is to post about it on social media. Its just another reason to share your BEST content during launch week. You might even find that your customers are excited to see you expanding your mission. However, Google's SEO algorithm remains somewhat ambiguous, Almost 200 million websites are currently active on the internet. Thats what Skoda did when they wanted to introduce a new brand identity for their company because of the EV revolution in the motor industry. An FAQ will help answer questions your followers might have about the rebrand. Creating a Marketing Budget: How Much Should You Spend? So, as you try to claim a profile name for your brand, make sure its available on all platforms. Your email address will not be published. If you want to succeed with it, you have to make sure its all locked and loaded. Its completely up to you, but the important thing is that you can establishwhat success looks like for you (and work to make it a reality). This is done to help you achieve your goals in the best possible way. Take a look at these three YouTube videos: The company combine animation and storytelling to present the effects of its successful rebrand. That year the company released a minute-long commercial commemorating the fruitful career of none other than Michael Jordan. However, many businesses are still struggling to use it to make better-informed M&A decisions. Zillion Announces Rebranding, Changes Name To HealthFleet This press release for a rebranding clearly states the name change in the headline and explains the reason for the change to the name and logo, and why the news is relevant right now. Hence, weve assembled this roundup of awesome rebranding examples across industries, from housewares and tech to beauty and baby gear.. That way they are providing their followers with the opportunity to experience what their feed is offering using a single click. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. Some people do that, but its not a problem! B2B Marketing, Brand Storytelling, Brand Strategy, Content Marketing, Content Strategy, SaaS Marketing, B2B Marketing, Brand Storytelling, Content Creation, Content Marketing, Content Strategy, SaaS Marketing, B2B Marketing, Brand Storytelling, Content Marketing, Content Strategy, SaaS Marketing, , weve assembled this roundup of awesome rebranding examples across industries, from housewares and tech to beauty and baby gear., As part of its rebrand, beauty brand Coty put its purpose , to celebrate and liberate the diversity of beauty front and center. Take a look at this example of a good brand launch calendar: Dont forget that you need to inform all the relevant media about your rebranding. Prepare a so-called media kit thats made of: A press release should contain all the elements mentioned above in a compact form (not more than two pages), and it ought to provide answers to basic 5W questions (who, what, where, when, why). This way, you can get more people on board even before the transition happens. What web host are you the usage of? As you learn how to rebrand your social media profiles, youll find that updating your templates is an important part. Whatever you choose to do, launch with a bang! Mainly, youll want to think about any possible question your audience might have about your rebrand and address it. Rebranding can come at many different points in a business timeline, but it does inevitably come. Right away, the dean at the time, Henry Butler , began sending out save-the-dates for a dedication.