Bubble tea everything: The latest bubble tea trends in the market This can be attributed to change in preference of consumers toward healthy beverages and better taste. For one, there are all of the sweet flavors and fun combinations of ingredients you can get. Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. Bubble tea is made by adding fruit syrup or milk to (usually cold) tea and then shaking the . The market value of the bubble tea market is anticipated to reach a high of US$ 5.82 billion by the year 2032. Learn more about how Statista can support your business. Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. Customers also decide based on the product selection at stores, as well as the ease of access which means the number of stores a brand has, it said. The current valuation of the market is US$ 2.50 billion in 2022. The bubbles are made from tapioca and have high carbohydrate content. However, the study found that despite the high margins, few bubble tea stores are profitable. A wide variety of teas, including black, green, oolong and earl grey tea are sold. Bubble tea orders in Southeast Asia recorded a . Singapore: bubble tea consideration factors 2020 | Statista It cited Nayuki, the first new tea brand to go public, whose market cap plunged by more than 70 per cent since it listed on the Hong Kong stock exchange. If theres one thing you can count on, its that bubble tea is going to be more popular among women than men. Lin Hsiu Hui created the first bubble tea in Chun Shui Tang, a tea shop i | Since its early beginnings in the 1980s, the trend of bubble tea has spread from Asia to America and Europe, and new companies are continually joining the bubble tea revolution. For instance, in April 2020, a bubble tea company Chatime launched oat milk-based tea, such as Grass Jelly Roasted Milk Tea and Chatime Pearl Milk Tea, for lactose intolerant consumers. "Market Intelligence that Adds Flavour to Your Success", Region : Global | Format: PDF | Report ID: FBI101564. Expansion of franchise stores, investments, fundings, and new product launches are the key strategies of the bubble tea market players. Moreover, countries such as Japan, China, the U.S., and Canada are the major consumers of pearl milk tea and have also experienced a slight dip in their growth due to hindrances in production as well as supply chains during the year 2020-21. Accessed May 01, 2023. https://www.statista.com/statistics/1066726/singapore-bubble-tea-outlets-by-chain/, DBS Group Research. Durai, J., & Poon, C. H. (2011, June 4). Your email address will not be published. Brands, such as Koi The Co, Moge Tee, and M.A.D. In addition, recently many Chinese brands have entered the region, it added. One can order the teas plain, or with milk or various fruit extracts, including plum, lemon and passion fruit among other flavours. Liu Han-Chieh, owner of tea house Chun Shui Tang, claims to have invented the beverage in 1983 after being inspired by seeing coffee served cold in Japan. How Much Is the Bubble Tea Industry Worth. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. "(This makes) it a great entry point for premium brands, Momentum Works said in a news release on Tuesday (Aug 16), adding that there are currently more than 60 active brands of bubble tea chains. (1993, September 24). 15. It slowly spread throughout Asia before gaining popularity in the U.S. and across the globe. The report segments the global bubble tea market based on base ingredient, flavors, component, and region. Thailand came in second, with US$749 million through more than 31,000 bubble tea stores and other retail channels. In 1987, a staff member had the idea of adding. On Deliveroo, bubble tea is the most popular item in its beverage category, with users ordering 385,000 cups in 2018. According to Grabs data, bubble tea orders in the region had increased at a rate of 3,000 percent in 2018. Then you can access your favorite statistics via the star in the header. Thank you for requesting a call back, our sales representative will get in touch with you shortly! Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. According to Dr Tan Wee Yong, a consultant physician in Malaysia, it is recommended for a normal healthy adult to take no more than eight teaspoons of sugar a day, while a childs daily sugar intake should not be more than five teaspoons. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. [Online]. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 12. As more and more countries discover the delicacy that is bubble tea, these figures are sure to continue growing. Show publisher information The nostalgic flavour of Uncle JiaJia liang teh has now taken the form of bubble tea! Bubble milk teas surge in popularity is mainly attributed to taste, affordability, and the rising reinvention of the basic tea recipe. Teens use tea house notice board to talk to each other. It also offers a detailed analysis of the market size and growth rate for all possible market segments. Chewy tapioca balls or different flavored jellies are then added to give bubble tea the fun, chewy texture that it is known for! Bubble tea, first introduced in Taiwan in the 1980s has done on to become a global phenomenon made popular by Internet foodies. Bubble tea can be found on every continent today, except for Antarctica, of course! Jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub, the report also found thatthe average price of bubble tea in Singapore is double that of other countries in the region. Were guessing you already know what bubble tea is. According to research firm Allied Market Research, the global bubble tea market will jump from US$1.96 billion in 2016 to reach US$3.21 billion by 2023. "Number of Bubble Tea Outlets in Singapore in 2019, by Brand. Among various flavors, the fruit flavor is more popular, and this segment dominated the market in 2019. Please create an employee account to be able to mark statistics as favorites. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly are often added. The consumption of black tea is highly promoted due to its strong antioxidant, anti-aging, and anti-diabetic properties. Available: https://www.statista.com/statistics/1066726/singapore-bubble-tea-outlets-by-chain/, Number of bubble tea outlets in Singapore in 2019, by brand, Available to download in PNG, PDF, XLS format, Leading black tea exporters worldwide 2021, Area harvested for tea in India 2010-2020, Production of tea in north India FY 2014-2022, Production volume of tea in south India FY 2014-2022, Production of tea in India FY 2021, by category, Tea production volume in India FY 2022, by grower size, Export value of tea and coffee from India FY 2011-2022, Indian tea exports value FY 2022, by destination country, Indian tea exports volume FY 2022, by destination country, Import value of tea in India FY 2014-2022, Import volume of tea into India FY 2014-2022, Wholesale Price Index of tea in India FY 2012-2022, Average price of tea in India FY 2022, by category, Retail price of tea India 2021, by major city, Consumption volume of tea in India FY 2015-2022, Total revenue of Hindustan Unilever 2013-2022, Tata Consumer Products' total revenue FY 2015-2022, Total revenue of McLeod Russel FY 2013-2022, Total revenue of Goodricke Group Ltd FY 2013-2022, Italy: ready-to-drink tea sales value 2016-2017, Ready to drink blended tea production volume in Japan 2013-2021, Tea market: value growth in the United Kingdom (UK) 2014, by category, Share of past-day tea consumers in Canada 2009-2020, Preferred time for bubble milk tea on weekdays in Vietnam 2019, by age group, Frequency of purchasing hot beverages for home consumption in France 2017, by type, Preferred time for bubble milk tea on weekends in Vietnam 2019, by age group, Bubble tea orders as share of daily orders on GrabFood Indonesia 2018, Tea sales value in the United Kingdom (UK) 2010-2014, Leading factors influencing bubble tea purchase Singapore 2020, Brazil: ready-to-drink tea production volume 2018-2021, Brazil: per capita consumption of ready-to-drink tea 2018-2021, Cost of one cup of bubble tea Singapore 2018, by major brand, Market share of tea and coffee drinks by distribution channel in Spain 2019, Tapioca and substitutes import volume to Japan 2016-2021, Find your information in our database containing over 20,000 reports. This is far higher than the cost of a similar amount of milk or juice, but the high price does not seem to deter people from making it their go-to beverage. 9. The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. GrabFood is an extended service of Grab, the transportation network company, that does food deliveries. The peak of the fad was from March to October 2001, when shops reportedly sold as many as 800 to 1,000 cups a day.7 Major chains included Cool Station, Quickly and Milk Girl Ice Cup.8However, the drinks popularity also contributed to its downfall. Almost overnight bubble tea shops popped up around the world in multiple countries that had never had an interest in it before. Bubble tea can be found in over 30 countries. Momentum Works founder and CEO Li Jianggan said the bubble tea market is fragmented, with enough room for larger and smaller players to co-exist and flourish. The Straits Times, p. 8. Bubble tea drinks are designed to appeal to younger consumers as a way for brands to be part of viral food trends. Theres a lot more to bubble tea than meets the eye, and weve discovered all of the reasons that its a global favorite. Although people of all ages frequently enjoy bubble teas across the globe, younger people tend to drink them more frequently. Gong Cha, for instance, was founded in 2006 in Taiwan. The appearance of the finished drink is what led to its name. These measures are part of efforts to help consumers to make more informed, healthier choices,Health Minister Ong Ye Kung said. The growing interest of consumers in innovative beverages with bold flavors and their willingness to experiment with various flavors is captivating the consumers attention, which contributes to fuel market growth. Prices are higher than previously, reaching as much as S$6 per cup as compared to S$3 in the past.12 Nevertheless, bubble tea shops have attempted to sustain the popularity of the drink by continually developing new and unusual flavours, as well as engaging with customers through social media.Health concernsIn May 2011, it was found that two fruit juice brands from Taiwan used by some bubble tea outlets contained plasticisers that were harmful to health. Malina Malkani, a media spokesperson for the Academy of Nutrition and Dietetics in the United States (US) said that bubble tea is a high-calorie drink with little source of protein or fibre. Singapore: bubble tea outlets by brand 2019 | Statista Young people between ages 20 and 29 are interested in bubble tea. Moreover, the availability of suitable alternatives, such as unsweetened tea, coconut water, fruit-infused teas, and others, offering similar benefits, hamper the global market growth. A. Here is the history of bubble tea in Singapore. According to the bubble tea market analysis, based on base ingredient,the black tea segment generated maximum revenue in 2019 and is expected to continue this trend throughout the forecast period. The data also revealed the regions favourite flavour (hazelnut), topping (pearl) and the time most people order bubble tea (lunchtime). Bubble tea has emerged as a cultural icon for the world and symbolizes Taiwans food innovation to promote its existence amidst the food service industry. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. Bubble tea shops, or Boba tea as it is frequently called in America, can be found in almost every major city across the country. The increase in bubble tea shops led to intense competition and price wars. Retrieved from NewspaperSG.7. Arlina Arshad. The Straits Times, p. 8. Bubble tea has a strong market potential as it offers various types and flavors of boba teas, such as fruit flavored, black tea-based milk tea, and green jasmine, across the globe. Storm in a bubble-tea cup. This is a very good piece of work and will be very helpful to us going forward. Nielsen. Ethnic foods Thanks for sticking with me in this huge post. These drinks are made with milk tea and tapioca pearls (to make the bubbles), which contain a lot of natural sugar. As a Premium user you get access to background information and details about the release of this statistic. This can be attributed to the rise in awareness regarding healthy lifestyle and higher adoption of healthy beverages by health-conscious consumers. At what CAGR is the bubble tea market projected to grow in the forecast period (2023-2030)? However, since the ease of lockdowns, governments have proposed several initiatives and strategies to help companies in recovering the losses across the globe. (2001, August 31). During the late 1980s and into the 1990s, bubble tea was only consumed in a select few countries including Taiwan, Hong Kong, China, and Japan. In addition, aggressive advertisements and celebrity end orsements have also helped the global market to pave its way toward growth. Malaysia, Singapore, Vietnam and Indonesia consume three cups per person per month. Cassava flour itself comes from the cassava root, which is native to South America but has become a staple food in many African nations. It comes with the additional cost of $2500.00 contact sales. This article was first published on 27 December, 2019. diabetes, heart disease, stroke and cancer. Hawker centres too began to sell bubble tea, with some small start-ups even operating from shops selling items such as cakes and shoes. Although the drink was originally created in Taiwan, its signature ingredient is primarily grown in Nigeria, Thailand, Indonesia, and Brazil. ", Latin America: yerba mate per capita consumption 2018, by country, Argentina: yerba mate export volume 2019, by destination, Argentina: yerba mate production 2010-2019, Latin America: yerba mate planted area 2020, by country. Survey: Millennials, Gen Z Big Fans of Bubble Tea The Straits Times, p. 78. In Asia, however, it is equally popular among men and women and is seen as a cultural phenomenon. Many Thai people drink bubble tea daily, and in many cases may drink multiple cups per day. Retrieved from NewspaperSG.6. However, the consumption of tea is not as prominent as the popularity of coffee in South American countries such as Argentina and Brazil. This was attributed due to rise in the consumption of tea based everages across the world. Tapioca pearls are made from cassava flour, of which Nigeria is the worlds largest exporter (21%). Are you interested in testing our business solutions? This beverage has undergone a few waves of popularity in Singapore. Use Ask Statista Research Service, The question asked was as follows: "Below are a list of factors that are important when choosing to purchase beverages. Moreover, apart from teas for sale, there are plenty of fruit juices and sometimes coffee options on the menu of bubble tea shops. But the most important thing to love is that its a beverage category that has grown by leaps and bounds over the past ten years or so, with seemingly no end in sight. This has led to transportation delays and the functioning of both supplies (tea estates) and demand for consumption points to a standstill due to a shortage of manpower and reduced visits of customers to coffee shops amidst the lockdown. Subject The Straits Times, p. 73. Also, due to the strong dependency on Asian countries to source raw materials, such as tapioca balls from Taiwan, hinders the production process and impacts their overall operations. Europe also witnessed growth in the pearl milk tea market around the same time as other Asian countries. Expanding Range of Products to Target Younger Individuals to Boost Growth. While consumers in Singapore are more health conscious, its not the same across other markets, it added. Retrieved from NewspaperSG.5. Some of the most popular fruit flavors include strawberry, blueberry, green apple, pineapple, passion fruit, mango, lemon, watermelon, grape, peach, cantaloupe, banana, and kiwi among others. Due to intense competition and price wars, bubble tea lost its popularity by 2003 and many shops folded. If you are an admin, please authenticate by logging in again. Unapproved additive found in 11 food products. Because of its proximity to Taiwan, where bubble tea was created, China quickly became a fan of the sweet beverage. Originally created in Taiwan in the 1980s, bubble tea has quickly exploded in popularity. Of the 30 countries that enjoy bubble tea, most are in Asia. New bubbly a hit with youth here. A popular version of bubble tea, known as Thai iced tea originated in Thailand in the 1800s, and when bubble tea was invented people began adding tapioca balls to it. You need at least a Starter Account to use this feature. Fruit Flavor Segment is Dominating Backed by High Consumer Preference. Grabs data also found that Southeast Asians drink an average of four cups of bubble tea per person per month. The Straits Times, p. 4. Book your free consultation and let our research experts help you with your needs/problems. to incorporate the statistic into your presentation at any time. The United States and Australia were both introduced to bubble tea in the mid-1990s, and it has been growing in popularity ever since. However, it was only in 2001 that bubble tea became phenomenally popular. The prevalence of lifestyle disorders such as obesity and diabetes associated with the hectic lifestyle of consumers has nudged them to shift toward healthy drinks, such as ginger tea and boba teas, due to their easy customization. This segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to other flavors, the high popularity of tea-based fruity beverages, and high consumer preference. This service is not intended for persons residing in the E.U. According to a recent CLSA survey of consumers, 94% of those aged between 20 and 29 bought boba tea in the last three months, reported Bloomberg (June 24). Accessed May 01, 2023. https://www.statista.com/statistics/1112472/singapore-bubble-tea-consideration-factors/, Nielsen. Thank you Fortune Business Insights for your efforts and prompt response, I had a great experience working with Fortune Business Insights. A paid subscription is required for full access. In addition, due to the presence of artificial preservatives in bubble tea, consumers are changing their preference toward organic beverages, which hampers the growth of the global bubble tea market. Bubble tea got its name from the tapioca balls because when theyre added to the drink and shaken, the balls expand and pop, creating a popping soundor bubbling.. According to a recent study, the bubble tea industry is expected to grow by almost $2 billion to a whopping $4.3 billion by 2027. Sweeter than soda? However, the chocolate flavor segment is expected to witness highest growth, owing to increase in its popularity of in all age groups for all flavored beverages and rise in awareness of health benefits of chocolate among consumers. Previously, tea was usually served hot, so it was considered a novel idea to cool the tea with ice and mix it with various ingredients. to incorporate the statistic into your presentation at any time. According to Grab's data, bubble tea orders in the region had increased at a rate of 3,000 percent in 2018. SINGAPORE: Bubble tea lovers in Southeast Asia spend US$3.66 billion a year on the beverage and similar new tea drinks, with Singapore having the highest spending power despite its smallest population among the region's six key markets. Bubble tea has been gaining traction in emerging markets, owing to rise in its popularity.Furthermore, growth in health consciousness and increase in adoption of healthy beverages such as green tea, black tea, oolong tea, and white tea among consumers drive the market growth. Another draw is the foamed tea. The bubble originally referred to the froth created by shaking the drink, though now it is also understood as referring to the pearls that are added. Ho, S. B. In some instances, a hot version of the tea is also available. After decades of slowly increasing in popularity, the big bubble tea boom happened in 2018. 13. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca. Tapioca balls or pearls are often added to the concoction as well. 16 Bubble Tea Statistics to Calm Your Cravings - Soocial The growing bubble tea market has also made brands focus on unique concepts in terms of toppings and flavour combinations to pique consumer interest and to stand out from the crowd. All Rights Reserved. I believe its because of the level of sugar [in the drink], she said. A paid subscription is required for full access.
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